CEO / WEB CONTENT SPECIALIST 2011 - DATE
Toronto, Toronto, ON
a Toronto-based start-up specializing in online content for international small
and medium-sized business clients. Includes writing web pages, articles, press
releases, business blogs, white papers, eBooks and social media posts for
inbound marketing, veterinary hospitals, travel agents, nonprofit
organizations, conferences and events.
Pride Toronto, Toronto, ON
to this non-profit organization championing Toronto’s annual Pride Week
celebrations following a 9 month vacancy to transform a turbulent environment
suffering with a $40K deficit and complete staff turnover into a highly
influential and internationally respected event.
Business & Operations Executive Leadership
§ Directed operations,
managed business, staffing, marketing development, government and sponsorship
relations and policy advocacy.
synergistic relationships with corporate sponsors and funding authorities,
establishing trust-based partnerships founded on fiscal responsibility and
§ Developed two-year
strategic direction, architecting a unified vision with the Board of Directors
to refresh annual business planning processes.
purchasing and procurement with integrated strategic & operational planning
processes, defined & measurable objectives, and performance metric tools.
Successfully produced two annual 10-day arts
and culture festivals that included the three-day street closure of 20 city
blocks in downtown Toronto, drawing attendance in excess of 1.2M.
Financial Management Excellence
§ Managed a
$3.5M+ operations budget: labour costs, infrastructure including power &
facilities, festival security, event marketing, communications and
administration, steering fundraising strategies to establish a revenue reserve.
secured a line of credit while operating with an organizational fiscal deficit.
Forecasted income and expenditure and
provided monthly financial reports to the Board of Directors.
Human Resources Governance
Transformed the organizational layout,
ushering in improved premises, workflow management and HR processes.
Implemented new recruitment and retention
strategies that led to an improved retention rate, taking a hands-on role in
coaching and mentoring managerial and director level staff.
Coached, mentored and developed 2 directors
and 3 senior managers, empowering up to 16 permanent and contract staff, 150
year-round volunteers and 1000 festival assistants to achieve economic benefit of $136M in 2009.
& Communications Direction
Revitalized the organization’s brand across online
and print publications, refreshing marketing and communications look and feel.
Project-managed Pride Week street festival,
parades and peripheral events, etching out a vision encompassing street
closures, obstinate liquor laws, and grant applications while promoting
eclectic performers (e.g. Cyndi Lauper).
Injected modernized systems and tools into
an outmoded website and technology network, knitting interactive media into an
online database to improve membership participation and volunteer management.
Married social networking sites (such as twitter,
YouTube, MySpace, Flickr, FourSquare, and Facebook) with Pride-friendly
communications to establish a membership database of 10K+ in one year.
Pushed boundaries, developing seamless
marketing collateral spanning web, print media images, and promotional material
as well as establishing media relationships from-the-ground-up to secure an
increase of $10M in publicity in 2010.
Government & Industry Advocacy
Fostered relationships with InterPride and International Pride
organizations by employing an expansive world view to balance local demands
with international best practices.
Nominated as a Vice President of InterPride global umbrella organization.
Recognized by stakeholders at provincial, federal
and municipal levels for ability to re-establish connections spanning corporate
sponsors, community leaders and multiple levels of government.
Delighted event goers and critics alike and
awarded 2009’s Best Festival in Canada Star Award.
Championed arts and culture initiatives,
driving Pride Toronto to the forefront in national and international media.
Secured the rights to host the Fourth World
Pride in Toronto in 2014 with a budget of $10M.
to industry-leading online property
news publication with international readership, to develop the strategic
direction of the editorial division, shepherding change management initiatives
to drive drastic increases in revenues and readership.
website traffic from 50K to 300k unique monthly visitors, driving improvements
spanning content, designs and strategic direction.
§ Managed an
annual budget of R500K with forecasting and monthly reporting to ensure
expenditures aligned with projections.
editorial policy, expanding web portal to include lifestyle and homeowner
sections, increasing readership and advertising revenue.
capacity to build a four-person strong staff writing team, as well as eight
freelance contributors and 15 guest columnists, to improve and retain
§ Managed article
syndication with News24, drawing on sister organizational readership to
increase market reach.
AND EVENTS MANAGER 2004
The Triangle Project
this non-profit organization supporting the LGBT community in a newly created
position to build up public image and internal infrastructure through brand and
marketing creation and event management.
web materials and marketing collateral, improving image and corporate brand
through the development of educational materials, photographic campaigns, and clothing
and promotional materials.
event budgeting and creation for industry recognized, innovative pageants including
the “sex and culture festival”, drawing interest and awareness of LGBT community.
into new markets, developing insightful collateral that expanded the reach of
EDUCATION & QUALIFICATIONS
Programme, Certificate in Business Management, York University, Toronto, (Current)
Bachelors Degree, Communications
and English, University of South
Competent Leader Programme (Mini MBA), Kagiso Business Leadership School,1999
Public Relations Diploma, Damelin Management School, 1981
Board Member – Pride Alliance Long Island (PALI), New York
Major International Festivals and Events of Ontario (MIFEN)
Toronto City Summit Alliance (TCSA) working group on Arts and Culture
Women’s Executive Network, Toronto (WXN);
Economics Club of Canada
Marketing & Communications Specialist, Green Planet Marketing and Communications,
2002 – 2004
Marketing & Communications Manager, Metropolitan Life Insurance, 1991 – 2002
CEO – ProClean Commercial and Industrial Cleaning Services, Johannesburg,
RSA, 1989 – 1991
Board Director, Church
Wellesley Village Business Improvement Association, 2009 - 2010
Joburg Gay Pride Festival, 2006 – 2008
Board Director, Cape Town Gay Pride Festival, 2002 - 2005
New Homes Assessments, Domestic Animal Rescue Group, 1990 – 2005
Regional President / Editor of National
Junior Chamber of Commerce (Jaycees),
1983 – 1989